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The Business Plan of Qingdao New World  

2009-02-22 16:22:10|  分类: 部分翻译作品回顾 |  标签: |举报 |字号 订阅

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Summary

 

Qingdao New World Co., Ltd. (hereinafter referred to as Qindao New World) is a specialized company in wastes treatment industry. It’s a well-known environmental protection enterprise of China as well as a leading comprehensive environment services company with the investment in fundamental facilities, technologies and applications for environmental protection in Shandong Province.

                                             

To some extent, the environmental protection industry is monitored by Chinese Government and legally protected. All the projects of Qingdao New World have gotten green light from environmental protection administrations. Of which, Qingdao Hazardous Waste Treatment Center has been approved by the State General Administration of Environmental Protection; Qingdao Environmental Protection Bureau has approved Qingdao Chemical Waste Treatment Center; Laixi Environmental Protection Bureau has approved Qingdao Non-hazardous Industrial Solid Landfill.

 

Qingdao Dangerous Waste Treatment Center mainly serves the eastern area of Shandong Province while another one; Shandong Hazardous Waste Treatment Center mainly serves the central and western area. With a long cooperation between Qingdao New World and some enterprises home and abroad, the company has gotten a quick development. In addition, the monitor and support from local government will make the company serve the entire province. What’s more, the company is carrying out its plan step by step-constructing Lunan Hazardous Waste Treatment Center and mergering some the same type ones in the provinces of Hunan, Hubei and Guangdong etc.

 

For building a much stronger company with ability to make further advances and optimizing the stock structure of the company, Qingdao New World hope to cooperate with companies boasting abundant economic power, rich management experience and strong desire for investment in environmental protection industry home and abroad. The company hopes to carry out cooperation with various funds raising ways and realizes having complementary advantages, grasping market opportunities and commonly creating a new situation for environmental protection industry. The general funds needed are $100 million. The first batch of funds $ 30 million will be used for the projects in Shandong Hazardous Waste Treatments Center; $20 for the construction and operation of Lunan Hazardous Waste Treatment Center; $50 million for the same type companies’ acquisitions in the provinces of Hunan, Hubei and Guangdong and so on with an expectation of quickly capturing more market share.

 

Article One   Challenge and opportunities for the current China

 

This year, successive severe natural disasters have hit the economy seriously of China. Moreover, the financial crisis has given much influence to its real sectors, especially in foreign trade field. Owning to a softening export and a difficult enterprise capital recovery, a lot of enterprises have met their business failure.

 

However, the financial crisis only has a lighter influence for the domestic demand and investment of China. On the contrary, the crisis hit the financial markets in western developed countries more seriously, especially for the business of investment banks. People have not enough confidence for the markets in US for various bankruptcies of its large-sized financial institutions. The less investment from overseas investors leads to a lower liquidity capital in the country. But China’s entire financial system is relatively stable and as a result, the crisis has not too serious influence for the macroeconomic of China in the view of finance. Moreover, concerning international capital liquidity and its long relations with China, our country boosts a fast-growth economy with a long growing circle; stable social politics; high mercantile rates of return; strong prospects for the appreciation of RMB and stable deposit interest and growing rate, which will attract flow of international capital. Furthermore, the global recession led by subprime mortgage crisis will inevitably influence the private equity investment of our country. On the whole, variations of overseas investment environments and a perfect laws and regulations will bring important opportunities for the development of the current domestic private equity.

 

Multinational companies in the process of their transformation are appreciating China instinctively for its less hit economy with much higher growth. According to the investigation report for world investment prospects in the coming three years recently released by CNUCED, China is the best ideal place for investment for its gigantic domestic market, low-cost labor and market opening degree and the like.

 

At present, a piece of good news comes that a package policy of investment plan amounting to RMB4,000 billion for stimulating domestic demand are being carried out by Chinese Government. In addition, many local governments are also making their investment plans. Most of these investments will be used in infrastructure field, which can attract some overseas investors. Meanwhile, the new round construction is deemed to spur more investment to raw materials like steel, petrochemicals, major equipment and electronic apparatus and so on, which will create new chance for overseas investors.

 

 

Article Two   The development of China’s Environmental Protection Career

 

1. Current situation of the environmental protection industry 

 

1) Current Situation of the industry  

 

Entering the 21st century, we have seen a fast growing environmental protection industry in the world, which is becoming an important objective and key for some countries to renovate and adjust their industrial structure as well as an important power for supporting growth of industrial economy profits step by step. The industries in US and Japan, for many years, always account for 2% and 3% of their economic aggregate respectively, which are two main powers for global market development.

 

For over 30 years, environmental protection industry, as an important part in the economy and society in our country, has become an important material base and technological safeguard for economy development and environmental protection. Along with fast development of economic and environmental protection globalization as well as China’s social and economic development with industrial structure adjustment, the industry has developed deeply and widely with unceasing extension and connotation, covering a variety of fields such as environmental protection equipment (products) production and operation, comprehensive resources utilization, environmental protection services and green products production etc. In recent years, led by the policy of high-new technologies industrialization of our country in the industry, many environmental protection technologies, renovation and promotion have been carried out vigorously and lots of new technologies, craftsmanship and products have emerged endlessly. A variety of technologies and products cover each fields of environmental pollution treatment and ecological environment protection.

 

However, the general scale of China’s environmental protection industry is relatively small and still in quick-growing phase. In general, it has still a long way to go to meet the needs of environmental protection along with the economic development in the country and a changed environmental protection situation. Currently, the industry account for a low proportion in the GDP of the country and fails to meet the need of “make environmental protection industry be a rising mainstay one in the national economy” raised in the Eleventh Plan of the State Environmental Protection.



2) Development Opportunity

 

1.   Relevant policies and regulations of China provide strong support and safeguard for the development of environmental protection industry

 

At present, the industry has been listed as a new economic growth point as well as a priority development field. An uninterrupted completed policy system for environmental protection boosts the rising and development of the industry. Along with the Decision for carrying out Scientific Development Idea and Reinforcing Environmental Protection by the State Department and the issuing of the revised Saving Energy Law, a series of policies for supporting and boosting the industry have been carried out so as to make a better environment in all directions and impel the development of the industry. The newly revised saving energy law is good for energy saving and the industrial policies for environmental protection; restricting the development of high energy-consumption and serious-pollution industry and developing energy saving and environmental protection type enterprises. On top of the policies, some preferential financial policies like credit have been given for the industry. Enjoying special advantages, the industry is bound to have a great development.

 

2. Continuous increasing investment

 

In the “tenth-five” period, owning to a more construction investment for environmental protection infrastructure facilities from the state, there emerge more market needs of relevant industries. The industry standards have been lifted obviously. Although the investment amount is small, the past 20 years saw a constant improving. The capital input for environmental protection in the period of “eleventh five” is about RMB1, 375 billion, a 64% growth compared with the period of the “tenth five”. It amounts for over 1.5% of the GDP in the same time of the year 2010. In the two or three years ahead, the investment for environmental protection will hold an important position in the RMB4,000 billion investment for stimulating domestic needs, which shows the country has attached great attention to the industry. Obviously, the current investment for environmental protection by Chinese Government is the most in the history, which is the huge market opportunity for environmental protection and energy saving industry. It is hopeful the industry will be a new light spot to drive China’s economy forward.

 

Although the current financial crisis is becoming increasing fierce and affects China’s real sectors greatly, it has nothing to do with investment for new energy industry and the investment is even more. The financial crisis triggered by sub prime mortgage crisis makes investment institutions of different countries rethink and adjust their capital flow directions. These institutions withdraw from their capital former financial institutions and put the capital into high-tech industry. New energy industry, which always enjoys the rising sun industry, has become their first choice. Recently, more and more capital has been invested in the new energy industry of China. It is estimated in the next year, RMB 200 billion will be put into the industry. The soaring oil price in the past two years and the increasing environmental protection standards promise a valuable investment in the industry. Meanwhile, with the long-term support of the state, the bright prospects of China’s environmental protection and new energy industries nearly attract all risk investment.

 

3. Huge domestic actual market

 

Huge potential market in environmental protection industry is one of economic growth points with biggest potential in the future. After WTO accession, our country had opened its environmental protection market in all directions .The investment and funding market for environmental protection has been put in the first place. Relevant departments have determined three main important fields in the industry with top priority of development at present. These three fields are environmental protection equipment and products, comprehensive application for resources and environment services. The general objectives of the environmental protection industry in our country in the “tenth five” period are to meet the needs of environmental protection and environmental construction. For this reason, three main fields will be prioritized. The fields include advanced environmental protection technologies, equipment and materials; comprehensive resources application which mainly includes “three wastes” recycling and waste reclamation; environment service industry which mainly contents environmental consult, technology services, environmental engineering operation and general contract etc.

 

According to the preliminary reckoning, in the period of the “eleventh five”, the environmental industry in the country will keep an annual increasing rate of 15%-17% on average, two or three times of the rate in developed countries. In 2010, the annual earnings will reach up to RMB 880-1000 billion or so including RMB660 billion for resources comprehensive application output; RMB120 billion for environmental equipment output and RMB 100 billion for environment service. The industry will have a quick development in the 15-20 years ahead with an annual compound-increasing rate of 15%-20% expected.

 

Along with the quick development of national economy, environmental protection industry is being paid more and more attention by the society and develops quickly. It has great market potential, which is the base for environmental pollution prevention. At the same time, it can boost development of economy and the industry has a prospect of promising market. It is anticipated in the future, energy saving and environmental protection policies will be further stressed and the energy saving and environmental protection industry will meet its hard-won development opportunity.

 

2. Development Trends of the Environmental protection industry

Owing to a constant increasing pressure for environmental capacity and resources shortage with more needs for optimizing industrial structure and improving economic growth quality, the development directions of the industry will have a corresponding change. The focal point lies that it will turn simple end treatment to controlling whole process. It mainly develops resources comprehensive application technologies, clean production technologies and clean products. So, more and more fields are involved in the industry with a much higher technological content. Its characters such as multidisciplinary and conglomerate are even prominent.

In the “eleventh five” period, a much larger investment scale for pollution treatment and ecological environment construction will appear in China with a general investment amount of RMB1,400 billion or so, which account for about 1.5% of the GDP in the same period. In addition, eight main important environmental protection projects such as hazardous wastes and medical wastes treatment, city sewage treatment, city garbage treatment, coal-fired power plant desulfuration and so on will be carried out with a gross investment of RMB333.6 billion or so.

3. Analysis for domestic market

 

Along with a quick economy development in urban area, the scale of cities becomes larger and larger with a constantly increasing population. The View of Cities is always new. However, we will see more and more household garbage in the cities. The average increasing rate in the whole world is 8.42% and in China, the rate is over 10%. The annual garbage in the world is 490 million tons while just in China’s cities, annual garbage of 150 million tons are produced. The cumulated garbage in China’s cities has reached up to 700 million tons. Under so great pressure, we believe with reason that garbage treatment industry will become a star domestic industry in the future.

 

 

The solid waste treatment equipment is the first choice in the three branches of atmosphere, sewage and solid wastes. There are two reasons: firstly the equipment field for solid waste treatment is hard to enter got its high rampart, which has a high market concentration ratio and a strong profitability; secondly, in a long-term view, there is a growing need for the equipment with more certainty.

 

The solid waste treatment in western developed countries is the biggest branch with an input-output ration of over 50%. But we mainly adopt simple landfill way at present in the country. The traditional landfill way brings land restriction and serious re-pollution problems, which could not be neglected any longer. The investment to solid waste treatment field has started to enter long-term and rapid growth development track.

 

Along with important attention has been paid to environment problems, energy saving and environmental protection is becoming the development themes of various countries. According to the environmental protection requirements of various countries, harmless treatment for city garbage will become more popular. Moreover, clean production will be greatly promoted in the next five to ten years. Then, the equipment needs for factory sewage treatment, air pollution prevention, treatment; solid waste treatment and so on will be vastly lifted. Up to 2010, the investment of more than RMB18 billion will be used for city sewage treatment; over RMB30 for garbage treatment; some RMB 100 billion for city water supply. Such construction project will make a purchase amounting to BMB 31 billion. So, the city garbage treatment industry in China boasts wide development space and well market prospect.

 

The increased investment to environmental protection industry will be an unstoppable thing and the industry will be an important one in the world day by day. On some sense, it’s even more important than eating and dressing and it’s a must. So, in a long view, the industry promises a reliable return for investors. The industry is diverse with complicated technologies, which will have a large-scale development. For this reason, there will also exist “unlimited business opportunities”.

 

Article Three   Basic Information of the Company

 

1.Breif Introduction to the company and its establishment Background

 

The mission of the company is to collect, treat and comprehensively utilize hazardous and non-hazardous garbage produced in the cities of Qingdao, Yantai, Weihai, Rizhao and Weifang and medical wastes of Qingdao, which will realize materials recycling; lessen resources consumption; ease contradiction between economic development and environmental protection and achieve a good economic recycling.

 

Qingdao New World Solid Waste Treatment Co., Ltd. Owns a variety of professionals, which in the fields of Environmental Engineering, Water Supply and Drainage, Chemical Engineering, Civil Engineering, Electrical Appliance &Auto regulation, Chemical Analysis and Computer etc. Currently, It has 218 workers including 3 professors, 7 doctors, 28 senior engineers and 68 engineers, 57% of which hold middle-level professional titles and B.A degrees or above.

 

2. Organizations and Management

Han Qingjie, board director and general manager, in charge of overall operation;

Zhao Baitao, executive vice manager, assistant of the general manager and in charge of financial affairs, H.R, administration management and office support;

Wang Changsheng, vice manager, in charge of market development, loan recollection, wastes transportation and management;

Yang Shutang, general engineer, in charge of waste treatment, technology, equipment, materials reporting and safety management

 

 

Article Four   Main Products and Technology of the Company

 

1. Qingdao Hazardous Waste Treatment Center

 

Qingdao Hazardous Waste Treatment Center, Qingdao Medical Waste Treatment Center and Qingdao Non-hazardous Industrial Solid Waste Treatment Landfill of the company are all located at Jiangshan Town, Laixi City of Qingdao. The entire project covers an area of 302 Mu. Qingdao Hazardous Waste Treatment Center mainly include a garbage incinerator with a daily treatment of 50 tons (low level calorific value is 3600kcal/kg); a chemical-physical workshop with a daily treatment for abolished acid and alkaline of about 10,000 tons; a stabilization/solidify workshop with an annual production of 17,300 tons; a landfill with a volume of 136,000m3. With its multi-level watertight system, an annual hazardous wastes 20,600 tons after stabilization or solidify could be covered; two warehouses for temporarily storage of hazardous wastes with areas of 2870m2 and 3223 m2 respectively; an area for hazardous waste liquor with an capacity of 60 tons and an assorted sewage treatment equipment with a treatment capacity of 120m3/d. The incineration and landfill system began their operation in July of 2008.

2. Qingdao Medical Waste Treatment Center  

The center mainly includes one incinerator with a designed daily treatment of 24 tons and a warehouse for temporarily storage of medical wastes. The warehouse could hold wastes produced in seven days and in 2007 and 2,913.46 tons of medical wastes had been treated. It undertakes the duty of treating all medical wastes of Qingdao. Established and operated from July of 2005, 100% medical wastes produced in Qingdao have been treated.

 

3. Non-hazardous Industrial Solid Wastes Landfill

 

The designed landfill number is 100 thousand m3. Since its operation in April of 2005, an annual landfill of 17,700 tons of non-hazardous industrial solid wastes had been covered.

 

Since Oct. 2005, Qingdao New World has achieved a lot for its treatment for non-hazardous industrial solid wastes and the medical wastes of Qingdao. The treatment equipment is becoming more and more perfect step by step  and its profits have been vastly lifted.200510月以来,The  prospective financial analysis shows in 2008, an earning  OFRMB 120 million could be secured with a pre-tax profit of RMB48 million. Until 2012, an earning of RMB196 million and a pre-tax profit of RMB196 million will be expected to achieve. To reach the objective, we should pay attention to:

1)    Constantly develop market;

2)     Enlarger construction scale and meet the increasing demand with more perfect equipment;

3)    Take full advantage of information platform;

4)    Add scientific and technological development themes for generating profits and raise its comprehensive utilization.

 

 

Article Five   Scientific Research and development of the company

 

1. Current services or technology resources for the projects

 

Qingdao New World mainly provides the following technologies and services: collect, transfer, temporally store and treat hazardous wastes; incineration of chemical wastes; collect, transfer and treat non-hazardous industrial solid wastes

At present, the company is undertaking the following subjects:

National “eleventh five” technological support plan program-Technological development and application research on the common character of the urban recycling economic development of Qingdao;

Technological development plan program of Qingdao-Research, development and application for abolished mineral oil;

Technological development plan program of Qingdao- Sewage and silty mud of double fluidized bed purity gasification technology and its industrialization

2.Information and Image for the future products development of the company

The developed products in the future: fuel oil production with abolished mineral oil.

To take advantage of the center location for hazardous wastes treatment, constantly develop recycling projects and achieve the goals of environmental protection, energy saving and emissions reduction

 

Article Six: Market Analysis for the Industry

1. Situation introduction and analysis for the Industry and market

 

Industrial solid wastes, especially hazardous ones pollute environment with features of seriousness, long-term, potential, irreversibility and hard-to-treatment. Wastes mainly endanger environment and people’s health through surface water, underground water and atmosphere and so on.

 

For a long time, our country has not attached attention to the treatment of hazardous wastes. The equipment constructions for concentration lag behind and most of hazardous wastes are stored simply or discharged directly and recycled at a low-level standard. These treatments could not conform to safe treatment standards. It is easy to produce the second pollution without watertight landfill and tail gas treatment for incineration. A variety of small- scale incinerators with backward techniques, shabby manufacturing and bad type design could not adapt to traits of hazardous wastes. Moreover, we lack fume purification equipment. When there exists a low temperature for incineration and a disconnected operation, we only get bad treatment results and the second pollution is very serious. Many enterprises cover their hazardous wastes with industrial solid ones and even life garbage. The hazardous wastes from society are often covered with life garbage. Some hazardous wastes are directly discharged, which may bring bad pollution. Even today, we could not find a comprehensive treatment center for hazardous wastes treatment complying with standards in Qingdao and its surrounding area. Owing to this reason, we could monitor hazardous wastes well and get results expected without support of infrastructures. So, unlawful acts could not be effectively held back and many industrial solid wastes are often discarded at will or mixed in life garbage.

Currently, many places in our country have constructed or being planed to construct waste treatment centers including comprehensive utilization, incineration, chemical-physical way, stabilization/solidify and safe landfill etc. And they even have accumulated certain design and operation experiences. As one of the areas boasting a developed economy in China, Qingdao City and its surrounding Shandong Peninsular area own a metropolis group planed by Shandong Provincial Government. The cities like Qingdao, Yantai, Weihai and Rizhao are all important port tourism cities. The construction of Qingdao Hazardous Waste Treatment Center could not only treat the wastes of enterprises safely, but is good to improve local environments; adopt new technologies and improve harmless treatment effects; use intensive operation and increase efficiency and recycling; build a sustainable development environments, improve the investment environments and international competition power of Qingdao and its surrounding area. Therefore, the center is not just the infrastructure of Qingdao; it is also an important infrastructure for Shandong Peninsular area to receive manufacturing migration.

2. Objective products/services and information of operation, business and market

Service objective of Qingdao New World: enterprises and medical institutions that produce industrial solid wastes and medical wastes in Qingdao and its surrounding area.

According to the stipulations of Environmental Pollution Prevention and Treatment Law of People’s Republic of China, “any units that produce hazardous wastes shall treat their wastes according to the relevant stipulations of the country. Any wastes must not be discarded and piled up at will and the wastes should be gathered and treated by the enterprises with licenses. The units producing hazardous wastes shall, according to relevant stipulations of the country, make management plan for the wastes and report materials such as wastes of kinds, volume, flow directions, storage and treatment to the local administration for environmental protection. The General Administration of Environmental Protection, together with national economic managing department makes plans for the construction of hazardous wastes treatment facilities and squares. The plans will be carried out after being approved by the country. Qingdao New World is just the facility listed in the Construction Plan for Treating Hazardous Wastes and Medical Wastes planed by the Ministry of Environmental Protection of P.R.C with the State Development and Reform Commission and approved by the State Council.

 

Article Seven   Competition Advantage

 

1. Competition advantage

 

 Policies support by  the country;
 Strategic cooperative partners;
 Cognition support by the country;
 Technologies and R & D;
 Preemptive opportunities in the market;
 Key supporting industry by the country

 

1. Analysis for the competitors

In the province, dozens of companies such as Qingdao Lùjie,Yantai Lǔhuan, Weihai Environmental Technology and Zibo Guanghua and so on are carrying on over six kinds of hazardous wastes and these companies are all have huge local advantages. Moreover, some other companies are dealing in catalyst and mineral oil business etc. Currently, all these companies have given great pressure for our business development. Along with a constant perfect market, the country will clamp down these informal enterprises step by step even they have held business licenses.

Until at the end of May 2008, all the branch construction of the center in 17 cities will be completed and the construction of solid wastes recycling system has gotten support and praise by Shandong Environmental Protection Bureau and Shandong Provincial government. At that time, the marketing team of the company will exceed 100 people. With the help of these recycling centers, the recycling network of the province, the strong promotion of the company and the official support, the business development of the company will be vastly boosted and a soaring business could be expected.

As far as in 2005, a customer service department had been established to strengthen customer service work of the company. The company pays important attention the exchange and communication with customers and a special return visit system has been founded. Our philosophy implemented over the past years is to serve people whole-heartedly.

 

Along with the development and growth of the company, as a comprehensive treatment center for hazardous wastes, we hold more advantages compared with other hazardous wastes operation companies for those hazardous-producing enterprise considering their production costs and profits, which is also good for our company to develop business.

 

Compared with other small-sized informal hazardous wastes operation companies, we have many advantages. As an assorted project for the Olympic games planed by the country, the company means a lot and enjoys high position. With first-class equipment in the province and even in the country, we can promise a waste treatment of reduction and harmlessness fundamentally. At present, relevant environmental protection departments of the province are demanding interrelated hazardous wastes-producing enterprises to deliver their wastes.

 

Article Ten   Capital Need and investment directions

 

 1. Aim of the Financing


 Bring in Strategic investors
 Optimize stock structure
 Increase entire strength of the company


2, The total amount of capital needed: $100 million

3, Investment directions of the raised funds

 

Qingdao New World plans taking Qingdao Hazardous Waste Treatment Center as base and wants to look for new strategic partners. And an amount of $100 million is hoped to be collected for the expanded projects such as Shandong Industrial Solid Waste Treatment Center, Lunan Hazardous Waste Treatment Center as well as acquisitions of projects in the provinces of Hubei, Hunan and Guangdong etc. The first batch of funds will be used in the construction of Shandong Industrial Solid Waste Treatment Center. The center asks for an investment of nearly $30 million. Its construction period will be two years with an earning period of 20 years and an internal rate of return of 24%. Another project of Lunan Hazardous Waste Treatment Center will need an investment of nearly $20 million. While the project acquisitions of hazardous waste treatment centers located in Hunan, Hubei, Guangdong and so on will need an investment of about $50 million.

                                                  

          

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